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Innovation flies high with Boeing 787 Dreamliner

It’s lighter, it can fly further and it consumes less fuel: it’s the Boeing 787 Dreamliner of All Nippon Airways, deemed by some analysts as a landmark in aviation history.

On 28 September the US plane maker Boeing officially delivered its first 787 Dreamliner to Japan‘s All Nippon Airways. One game-changing aspect of the aircraft is its ability to fly nonstop for about 15,000 kilometers – the same as a jumbo jet and 30% further than similarly sized aircraft.

The extensive teamwork and collaboration between ANA and Boeing resulted in the world’s most advanced and innovative aircraft. It is also the world’s first commercial plane to use composite materials for most of its structure. Thanks to its newly designed engines, aerodynamic improvements, increased use of lightweight composite materials and advanced computer systems, the 787 consumes 20% less fuel than its predecessor, making it Boeing’s most fuel-efficient airline in its class. This significant drop in fuel consumption means a similar 20% increase in range, enabling ANA to significantly lower operating costs. The Dreamliner also generates 20% less CO2 and 15% less NOx, making it truly eco-friendly. The special design of the aircraft and its engines reduces its noise pollution by up to 60 per cent.

All Nippon Airways provides passenger services through 936 domestic and 638 international passenger flights, as well as cargo services through 9 cargo freighters. Since 31 2010, it has operated with a fleet of 210 aircraft. ANA projects its aviation fuel costs will be cut by 10 billion yen a year after its 55 Dreamliners are introduced to service.

By |2019-09-03T21:27:02+01:00October 18th, 2011|Blog|0 Comments

The Population Bomb Part 2

Pre 1970s India presented a grave picture. With a population of over half a billion and an economy that was largely reliant on foreign aid, it was apparent that a master stroke was needed to turn the tide.

It is understood that the wheat being grown in India during the 60s was nowhere near enough to sustain its population. One of the most common methods of any agronomist in such circumstances is to try and increase the wheat yield in plants through selective breading. The problem is that when this is relied on too much, the increased wheat yield makes the plants top heavy, which causes the stem to bend and break. When this occurs, it becomes very difficult to harvest the wheat by mechanical means, so despite there being an increase in yield, the problem is not solved.

Agronomist, Humanitarian and Nobel Laureate, Norman Ernest Borlaug addressed this issue through years of study and experimentation on crop in Mexico. After much effort, he developed a semi-dwarf variety wheat plant that was disease resistant and had a very high yield. He circumvented the problem of taller wheat grass collapsing under extra weight by breeding varieties that had smaller, thicker stems, making them strong enough to withstand the weight of extra grain.

Through constant import of the new dwarf wheat and grown under the intense supervision of Borlaug himself, India’s yields increased from 12.3 million tons in 1965 to 20.1 million tons in 1970. By 1974, the country was able to declare itself self-sufficient and continued to grow rapidly. Upon reaching the new millenium, the country was harvesting a staggering 76.4 million tons of wheat.

Borlaug was awarded the the Nobel Peace Prize on December 10th 1970 and is often credited as the man who saved a billion people from starvation. When we consider the individuals that make up such a number, it is difficult not to fantasize about the potential waiting to emerge; in those numbers might be an individual who who makes a breakthrough in breast cancer research, a future diplomat instrumental in stymying the tide of war or another agronomist who develops the next strain of dwarf wheat.

It is interesting to see how interconnected our efforts are. From beginning his research in Wilmington, Delaware, Borlaug’s actions affected many countries, from Mexico to India and Pakistan, and then later on to Africa despite the fact that war was spreading across many of those regions. When an important message needs to be spread, we can be encouraged by the fact the if we choose, we can make country borders and language barriers no obstacle at all.

By |2012-06-11T22:43:48+01:00October 17th, 2011|Blog|0 Comments

Haier as a metaphor of China

In one of the latest issues of The Economist, Haier was described as a metaphor for China itself. The Haier group is a multinational consumer electronics and home appliances company headquartered in Qingdao, Shandong. Its products include air conditioners, mobile phones, computers, microwave ovens, washing machines, refrigerators and televisions. In 2010 the Haier brand had the world’s largest market share in white goods, with 6.1 per cent.

The Haier management cult was born in 1985 when Zhang Ruimin, appointed a year earlier to rescue an ailing state-owned refrigerator factory, dealt with its quality-control problems by joining his workers in taking sledgehammers to 76 defective fridges. In the official history of the company that became Haier, the episode is treated as hallowed proof of its commitment to quality and to its customers. In the West, we often refer to this as public relations. Mr Zhang’s hammer is now in China’s national museum in Beijing, while Haier has become a global firm.

There are fridges now on sale that use computerised displays to tell you when the milk is off; ones with a video-message facility so you can tell your housemates the milk is off; others with six doors for fastidious Japanese customers who abhor the idea of keeping their frozen fish with their ice-cream; and freezers that stay cold for 100 hours without electricity for those relying on the African power grid.

From its shabby, humble origins, Haier has grown to a group with 70,000 employees, an annual turnover of $21 billion, and a 6% share of its global market. In the first half of the year its listed subsidiary in Hong Kong reported increases of 68% in turnover and 77% in net profit over the same period in 2010. The company has been one of the biggest corporate beneficiaries of the huge injection of Chinese government money into the economy after the 2008 financial crisis.

Much like Haier, China itself is transforming from a rather poor country into one of the world’s leading economies: China’s average annual GDP growth rate was at over 10% in the last decade. If you want to have a go at penetrating this market, ask SanTranslate, your translation service provider.

By |2012-06-11T22:43:56+01:00October 13th, 2011|Blog|0 Comments
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