We live in a world of advertising and banners. Only those who are adept at translation and thus communication with their customers will survive and be successful. Marketers will always try their utmost to create [...]

Over the last few months we have seen famous brands such as Mother Care and Habitat heading to the Far East or reducing in size. Some economic analysts forecast that major brands such as Sony [...]

Michel Pastoureau, a French specialist in medieval history who worked on the history of colours, stated that colour is a cultural phenomenon, which is perceived differently depending on time, society and culture. Did you know [...]