When you’re doing business overseas, it’s important to remember that not every country has the same web habits as yours.  In the UK, for example, Google predominates as the search engine of choice and it’s easy to assume that the rest of the world does too.  But do our habits translate to other countries?  Not necessarily.

Did you know that in Hong Kong, Yahoo is the preferred web portal?  71% of Hong Kong web users use Yahoo! HK as their default browser homepage.  And Yahoo! And Yahoo! HK combined reach 57% of the population, far out-stripping Google’s 22% (Google and Google HK combined).  In fact, Yahoo! HK gets 54,000 page views every minute.

When you’re planning your international web strategy, these are the kinds of things it’s well worth bearing in mind, especially if you’re planning to use web advertising as part of that strategy – you need to know which web sites your customers are using.

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